The J.Crew x Timex watch sold out in two hours, signaling a major shift: affordable watch collabs are adopting the hype sneaker playbook.
From Starbucks to lifestyle giants, brands are flocking to Strava to tap into fitness communities and wellness-driven consumers.
Target, Aerie, and Urban Outfitters are ditching flat affiliate commissions for hybrid creator programs with tiered rewards and performance-based pay.
Stitch Fix is betting big on AI tools like Stitch Fix Vision — but CEO Matt Baer insists technology will enhance, not eliminate, its personal stylists.
From pet grooming to kids' skin care, new beauty founders are finding untapped niches in a saturated market. Here's where the real opportunities lie.
AI agents are transforming e-commerce from discovery to checkout. Learn how agentic storefronts are reshaping retail in 2025 and beyond.
From Ulta Beauty to Sephora, discover how leading brands are integrating AI into daily workflows, plus Oura's new ring, Unilever's R&D hub, and more.
Fragrance brand Phlur has appointed Olympic gymnast Suni Lee as its first celebrity ambassador, marking its most ambitious marketing campaign yet.
Ulta Beauty announces a landmark experiential flagship store in Times Square, opening in 2027 with immersive tech, brand activations, and next-level beauty experiences.
Sephora partners with Google to enable AI-powered beauty shopping via Google Agentic Checkout — no need to leave the platform.
Discover how beauty brands are leveraging ad-supported streaming platforms to reach relaxed, receptive consumers and fuel unprecedented growth.
Fashion schools are integrating AI into curricula, but a growing critical thinking gap among students raises questions about the industry's talent pipeline.
