Ulta Beauty is bringing an immersive flagship store to Times Square in 2027, blending technology, entertainment, and beauty retail innovation.

Sephora becomes the first prestige beauty retailer to enable shopping via Google Agentic Checkout, reshaping how consumers discover beauty.

Discover how beauty brands are leveraging ad-supported streaming platforms like Tubi to reach relaxed, receptive consumers and drive real growth.

Fashion schools are integrating AI into curricula while confronting a growing critical thinking gap among students entering the industry.

UTA's Daniel Landver reveals what separates thriving creator brands from failures — and why product quality beats follower count.

Nest New York expands to the UK via Harrods, Selfridges & Cult Beauty, riding the fragrance-layering trend taking over modern beauty routines.

Nike and Adidas are going head-to-head at the 2026 World Cup in the US. Here's who has the edge in sponsorships, campaigns, and brand strategy.

From Vêtir to Macy's AI assistants, luxury brands are embracing artificial intelligence to transform how shoppers discover and buy high-end fashion.

Discover how drugstore beauty influencers like Shelby Ann Bell are reigniting America's love for affordable, accessible mass-market makeup products.

Goodr teams up with Mattel's iconic Barbie and Ken for a fun, vibrant sunglasses capsule collection featuring three unique styles.

Nike's iconic sold-out shoe returns in a sleek all-black colorway, featuring 22 individual underfoot nodes. Here's everything you need to know.

A'ja Wilson debuts the Nike A'Two inspired by Susie Carmichael from Nickelodeon's Rugrats, blending basketball culture with childhood nostalgia.