Retailers like Target, Aerie, and Urban Outfitters are replacing flat affiliate programs with hybrid creator models built on tiered rewards and performance pay.
Stitch Fix CEO Matt Baer explains how AI tools like Stitch Fix Vision enhance—not replace—the human stylists at the heart of the brand.
From pet grooming to kids' skin care, beauty founders are finding white space in saturated markets. Here's where innovation is thriving in 2026.
AI agents are reshaping e-commerce with agentic storefronts that guide shoppers from discovery to checkout. Here's what brands need to know.
Discover how brands like Ulta, Sephora, and Tarte are integrating AI into daily workflows, plus the latest wellness industry news.
Fragrance brand Phlur taps Olympic gymnast Suni Lee as its first celebrity ambassador in its most ambitious marketing campaign yet.
Ulta Beauty is bringing an immersive flagship store to Times Square in 2027, blending technology, entertainment, and beauty in the heart of NYC.
Sephora becomes the first prestige beauty retailer to enable shopping inside Google's AI ecosystem via Google Agentic Checkout.
Discover how beauty brands are leveraging ad-supported streaming platforms like Tubi to reach relaxed, receptive audiences and boost purchase intent.
Fashion schools are integrating AI into curricula while tackling a growing critical thinking gap among graduates entering a rapidly changing industry.
UTA's Daniel Landver reveals what separates successful creator brands from failures — and why product quality beats follower count every time.
Nest New York expands to the UK via Harrods, Selfridges & Cult Beauty, tapping into the booming fragrance-layering trend reshaping modern beauty routines.
