Attend Forrester's Agentic Commerce Workshop To Ensure That You're Asking The Right Questions

Why Agentic Commerce Is the Business Conversation You Can't Afford to Miss in 2025

The retail and commerce landscape is undergoing one of its most significant transformations in decades. Artificial intelligence is no longer a background tool silently optimizing email subject lines or product recommendations — it is now stepping into the role of a fully autonomous decision-maker. Agentic commerce, the practice of deploying AI agents that can independently browse, evaluate, negotiate, and complete transactions on behalf of consumers or businesses, is rapidly shifting from a futuristic concept to a boardroom-level strategic imperative.

Yet despite the growing buzz, many executives and commerce leaders find themselves caught in a familiar trap: they know agentic AI is important, but they are not entirely sure what questions they should be asking about it. This uncertainty is precisely what Forrester is addressing head-on with its upcoming workshop at CX Forum East in New York City and CX Forum West in San Francisco this June.

What Is Forrester's Agentic Commerce Workshop?

Forrester, one of the world's most respected independent research and advisory firms, has designed a dedicated hands-on session titled "Catalyze Agentic Commerce — How To Move From FOMO To Focus." The workshop is scheduled to take place at two of the company's flagship customer experience events: CX Forum East in New York City and CX Forum West in San Francisco, both happening in June 2025.

The core premise of the workshop is deceptively simple but critically important. Most businesses today are experiencing what Forrester calls "FOMO" — Fear of Missing Out — around agentic AI and commerce. They are aware that something transformative is happening, they are anxious about being left behind, but they lack a coherent, focused framework for translating that awareness into meaningful action. Forrester's workshop is built to resolve exactly that tension.

Rather than delivering another high-level overview of AI trends, the workshop is structured to help participants identify and articulate the right questions — the ones that will guide smarter investments, cleaner organizational alignment, and more durable commerce strategies in an agent-driven marketplace.

Why Asking the Right Questions Matters More Than Having All the Answers

In fast-moving technology cycles, businesses often rush to implement solutions before they have clearly defined the problems they are solving. Agentic commerce is particularly prone to this dynamic because the technology itself is evolving so quickly that vendor promises frequently outpace enterprise readiness. Leaders who jump straight to "which platform should we deploy?" without first asking foundational questions risk significant misalignment between their AI investments and their actual business outcomes.

Forrester's approach acknowledges this reality. The firm's research consistently shows that organizations that take time to frame strategic questions thoughtfully — about customer trust, data governance, agent oversight, channel disruption, and economic modeling — achieve faster and more sustainable results than those who move on urgency alone. The workshop is built on this methodology, helping attendees slow down just enough to accelerate in the right direction.

Key Themes You Can Expect at the Workshop

While the full agenda reflects Forrester's proprietary research, several thematic pillars are central to any serious discussion of agentic commerce in 2025. Participants can expect the workshop to explore the following areas:

• Understanding the agentic customer journey: How do AI agents change the way consumers discover, evaluate, and purchase products? What does the customer experience look like when a human delegates buying decisions to an autonomous agent, and how should brands adapt their engagement models accordingly?
• Trust, transparency, and consumer consent: Agentic AI raises profound questions about data privacy, consent architecture, and the accountability of automated decisions. Businesses need frameworks to ensure their agent-driven commerce strategies comply with evolving regulations and maintain consumer trust.
• Organizational readiness and change management: Deploying agentic commerce capabilities is not purely a technology challenge. It requires rethinking team structures, redefining roles, and building internal literacy around AI agent behavior, limitations, and governance.
• Competitive differentiation in an agent-mediated marketplace: When AI agents are doing the shopping, traditional brand loyalty and marketing tactics face serious disruption. What signals do agents prioritize, and how can brands position themselves to win in algorithm-mediated commerce environments?
• Measurement and ROI frameworks: How do you measure the success of agentic commerce initiatives? What metrics matter when transactions are completed autonomously, and how do you attribute revenue, retention, and relationship value in an agent-first world?

Who Should Attend?

The workshop is specifically designed for commerce leaders, customer experience executives, digital strategists, and technology decision-makers who are responsible for shaping their organization's response to AI-driven market shifts. If your role involves managing digital commerce platforms, customer acquisition funnels, retail technology investments, or AI strategy at any level, this workshop offers directly applicable insight.

It is equally valuable for professionals who feel they are slightly behind the curve on agentic AI as it is for those who have already begun early-stage pilots. Forrester's strength lies in helping organizations at every stage of maturity find clarity and direction, and this workshop is no exception.

CX Forum East and West: Two Opportunities to Engage

By hosting the workshop at both CX Forum East in New York City and CX Forum West in San Francisco, Forrester is giving commerce and customer experience leaders on both coasts the opportunity to engage without requiring cross-country travel. Both events bring together senior practitioners, analysts, and innovators to discuss the forces reshaping customer experience and commerce in real time.

Attending either forum also provides access to the broader CX Forum programming, which covers adjacent topics including customer data strategy, AI-powered personalization, loyalty transformation, and the organizational design of future-ready customer experience functions.

From FOMO to Focus: A Strategic Shift Worth Making

The title of Forrester's workshop — "Catalyze Agentic Commerce: How To Move From FOMO To Focus" — captures something essential about where most enterprises stand today. The fear of missing out on agentic AI is real and understandable. The technology is moving fast, competitors are experimenting, and customer expectations are evolving in step with every new capability that reaches the market.

But FOMO is not a strategy. It leads to reactive investments, fragmented pilots, and organizational fatigue. Focus, on the other hand, comes from asking better questions, building clearer frameworks, and making deliberate choices about where agentic commerce fits within your broader business model and customer value proposition.

Forrester's workshop offers a rare opportunity to step back from the noise, engage with rigorous research-backed analysis, and leave with a sharper, more actionable perspective on one of the most consequential technology shifts of the decade. Whether you attend in New York or San Francisco this June, the investment of a single workshop session could reframe the way your organization approaches agentic commerce for years to come.

Register Before the Sessions Fill

Workshops of this nature at major analyst forums tend to fill quickly, particularly when they address topics at the center of industry conversation. If agentic commerce is on your radar — and it should be — securing your spot at Forrester's CX Forum East or CX Forum West this June is a concrete and high-value step toward building the strategic clarity your organization needs to lead rather than follow in an increasingly agent-driven commerce landscape.