Attend Forrester's Agentic Commerce Workshop To Ensure You're Asking The Right Questions

Are You Asking the Right Questions About Agentic Commerce?

The conversation around agentic commerce is growing louder by the day. AI-powered agents are no longer a distant concept tucked inside futurist whitepapers — they are actively reshaping how brands engage with customers, fulfill transactions, and compete in digital markets. Yet for all the noise, many business and technology leaders find themselves overwhelmed by the pace of change, uncertain about where to focus their energy, and prone to making reactive decisions driven more by fear of missing out than by strategic clarity.

That is precisely the challenge Forrester is addressing head-on at its upcoming CX Forum events. The research and advisory firm is hosting a dedicated workshop titled "Catalyze Agentic Commerce — How To Move From FOMO To Focus" at both CX Forum East in New York City and CX Forum West in San Francisco this June. For commerce leaders who want to cut through the hype and start asking better questions, this workshop represents one of the most timely and relevant opportunities of the year.

What Is Agentic Commerce and Why Does It Matter Right Now?

Before diving into what the workshop offers, it helps to understand why agentic commerce has become such a pressing topic in 2025. Agentic commerce refers to the use of autonomous AI agents — systems capable of perceiving their environment, making decisions, and executing multi-step tasks — within the commerce ecosystem. These agents can handle everything from personalized product discovery and dynamic pricing adjustments to order management, customer service resolution, and supply chain coordination, all with minimal human intervention.

The implications for customer experience are profound. When AI agents are embedded at key touchpoints in the buying journey, they can dramatically reduce friction, accelerate decision-making, and deliver levels of personalization that were previously impossible to scale. For businesses, the promise is equally compelling: greater operational efficiency, improved conversion rates, and the ability to compete effectively in an environment where customer expectations are rising faster than most teams can respond.

However, the technology is evolving at a pace that makes it genuinely difficult for organizations to keep up. Many companies are investing in agentic capabilities without a clear framework for evaluating their readiness, measuring outcomes, or identifying which use cases deserve priority. The result is a landscape full of organizations spending heavily on agentic AI while struggling to articulate what success actually looks like.

Moving From FOMO to Focus: The Core Promise of the Workshop

Forrester's workshop title captures the central tension facing most commerce leaders today. Fear of missing out — FOMO — is a powerful motivator, but it is a poor strategic guide. When decisions are driven by anxiety about being left behind rather than by a clear understanding of business goals and customer needs, the risk of wasted investment and misaligned priorities increases significantly.

The "Catalyze Agentic Commerce" workshop is designed to replace that reactive posture with a more deliberate, question-driven approach. Rather than prescribing a single path forward, Forrester's analysts will help attendees identify the specific questions they should be asking within their own organizations — questions about technology readiness, customer trust, governance, organizational capability, and competitive positioning.

This framing is important. The right questions are often more valuable than premature answers. A business that knows how to rigorously evaluate an agentic commerce investment is in a far stronger position than one that rushes to adopt the latest tool without understanding its implications. Forrester's workshop is built around helping attendees develop that evaluative muscle.

What to Expect at CX Forum East and West

The workshop will be available at two distinct events, giving attendees flexibility in how and where they engage with the content.

• CX Forum East takes place in New York City and brings together customer experience and commerce professionals from across the East Coast and beyond. The NYC setting makes it particularly accessible for organizations headquartered in major financial, retail, and media hubs.
• CX Forum West is held in San Francisco, positioning it at the heart of the technology and innovation ecosystem. For companies on the West Coast — particularly those in tech, fintech, and direct-to-consumer retail — this location offers a natural fit.

Both events are scheduled for June 2025, and the workshop format is designed to be interactive and practical rather than purely presentation-driven. Attendees can expect to engage directly with Forrester analysts, participate in structured discussions, and walk away with frameworks they can apply immediately within their own organizations.

Who Should Attend the Agentic Commerce Workshop?

This workshop is not exclusively for technologists. While CTOs and digital transformation leads will find significant value in the content, the session is equally relevant for CMOs, chief digital officers, heads of e-commerce, and customer experience leaders who need to understand the strategic landscape of agentic AI without necessarily becoming experts in its technical architecture.

It is also well suited for professionals who are already exploring agentic commerce pilots within their organizations and want to pressure-test their assumptions with independent, research-backed perspectives. Forrester analysts bring a depth of cross-industry insight that is difficult to replicate internally, making the workshop particularly valuable for teams operating without a dedicated AI strategy function.

Why Independent Analyst Guidance Matters in the Agentic AI Era

The agentic AI market is crowded with vendors who have a vested interest in accelerating adoption — sometimes ahead of organizational readiness. Independent analyst firms like Forrester play a critical role in helping businesses navigate this landscape with greater objectivity. Their research is grounded in primary data, cross-sector benchmarking, and an ongoing dialogue with both technology providers and the enterprises that use their products.

For commerce leaders, that independence is invaluable. It means the frameworks and questions surfaced in the workshop are designed to serve the attendee's business interests, not any particular technology vendor's roadmap.

Register Now and Come Prepared

If your organization is grappling with how to approach agentic commerce strategically — whether you are at the exploration stage or already deep into implementation — Forrester's CX Forum workshop offers a rare opportunity to step back from the noise and refocus on what matters most. The shift from FOMO to focus does not happen by accident. It requires the right frameworks, the right questions, and access to perspectives grounded in rigorous research.

Forrester's "Catalyze Agentic Commerce" workshop at CX Forum East in New York City and CX Forum West in San Francisco this June is built exactly for that purpose. Secure your place, come with your toughest questions, and leave with the clarity your commerce strategy needs to move forward with confidence.