Popeyes Brings Its Famous Biscuits to Grocery Stores — Plus Tom Holland's Bero Expands Into Shandies

Popeyes Takes Its Iconic Biscuits Beyond the Drive-Thru

For decades, one of the most beloved and fiercely loyal fan bases in the fast-food world has belonged to Popeyes Louisiana Kitchen. While the brand's famous fried chicken has long been the centerpiece of heated debates and social media frenzies, it's the buttery, flaky biscuits that have quietly kept customers coming back time and time again. Now, Popeyes is making a bold strategic move that food industry analysts and everyday consumers alike have been waiting for: the fried chicken chain is officially entering the grocery aisle with its very first at-home biscuit product.

This marks a significant milestone for the brand, representing Popeyes' first foray into retail packaged goods. The launch signals a broader trend among beloved quick-service restaurant chains that are increasingly looking to capture consumer dollars outside of their physical locations, particularly as grocery shopping habits continue to evolve in a post-pandemic landscape where people still crave restaurant-quality food in the comfort of their homes.

What to Expect From Popeyes' At-Home Biscuit Line

The new at-home biscuit product is designed to bring that signature Popeyes texture and flavor — crispy on the outside, soft and pillowy on the inside, with that unmistakable buttermilk richness — directly to consumers' kitchen tables. The move into grocery is a carefully considered one, as the brand has always maintained that its biscuits are more than just a side dish; they are a cultural touchstone and a key differentiator in a crowded fast-food market.

Retail-ready food products from restaurant chains carry both opportunity and risk. Consumers who already love the brand may flock to grocery shelves, but the challenge lies in replicating a freshly made product in a format that survives transit, shelf life, and home preparation without losing the qualities that made it famous in the first place. Popeyes appears to have invested significantly in product development to ensure the at-home version delivers an experience that lives up to the restaurant standard.

The grocery launch also opens up significant cross-promotional opportunities. Imagine hosting a weekend brunch or a backyard cookout where the biscuits on the table are genuinely Popeyes — not a copycat recipe from a food blog, but the real thing in a box from your local supermarket. For brand loyalists, this is a dream come true.

Tom Holland's Bero Brand Expands Into the Shandy Market

In equally exciting beverage news, Tom Holland's non-alcoholic beer brand Bero is expanding its product lineup with the launch of a new shandy offering. Bero, which Holland founded with a personal mission rooted in his own experience with sobriety, has quickly gained traction in the competitive and rapidly growing non-alcoholic beverage market since its debut. The brand's move into shandies — traditionally a refreshing blend of beer and lemonade or citrus soda — represents a natural evolution that broadens its appeal to a wider, more casual audience.

Shandies have long been associated with laid-back summer afternoons, sporting events, and social gatherings where not everyone wants the full punch of a traditional alcoholic drink. By bringing the shandy format into the non-alcoholic space under the Bero banner, Holland and his team are tapping into a demographic that wants the social ritual of cracking open a cold, flavorful drink without any alcohol content at all.

Why Bero's Shandy Launch Matters for the NA Beverage Industry

The non-alcoholic beverage category has exploded in recent years. According to industry data, the global non-alcoholic beer market is projected to continue its impressive growth trajectory well into the late 2020s, driven by health-conscious consumers, the sober-curious movement, and a generational shift in drinking attitudes particularly among younger demographics. Celebrity-backed brands have played a notable role in accelerating mainstream acceptance of these products, and Bero has been at the forefront of that cultural shift.

Holland's personal authenticity in promoting a sober lifestyle has lent Bero a credibility that purely commercial beverage brands often struggle to achieve. The expansion into shandies is likely to be met with enthusiasm from both existing Bero fans and new consumers who may be discovering the brand for the first time through its more accessible, fruit-forward new offering.

Cuervo Tequila Cracks Into Ready-to-Drink Canned Cocktails

Rounding out this wave of significant new product launches is Jose Cuervo, the iconic tequila brand, which is making its entry into the booming ready-to-drink, or RTD, canned cocktail segment. The RTD market has been one of the fastest-growing categories in the entire beverage alcohol industry over the past several years, with consumers gravitating toward convenient, single-serve formats that require no mixing, no bar tools, and no cleanup.

Cuervo's move into this space is strategically smart. The brand already has enormous name recognition and a loyal global consumer base built over centuries as one of the most recognized tequila producers in the world. By packaging premium tequila-based cocktails in a ready-to-drink format, Cuervo is positioned to capture impulse purchases at grocery stores, convenience stores, and entertainment venues where canned cocktails have increasingly become the go-to choice.

The Bigger Picture: Brand Extensions Are Reshaping the Food and Beverage Landscape

What connects the Popeyes biscuit launch, Bero's shandy expansion, and Cuervo's RTD entry is a common underlying strategy: beloved brands extending into new formats and new channels to meet consumers exactly where they are. Whether that's a grocery shelf, a convenience store cooler, or a home refrigerator, the goal is the same — to make beloved flavors and trusted names more accessible than ever before.

• Popeyes' grocery debut represents the brand's first-ever retail packaged food product, a major milestone for the chain.
• Tom Holland's Bero continues to push the boundaries of the non-alcoholic market with a shandy that broadens its consumer appeal.
• Cuervo's RTD canned cocktail launch capitalizes on one of the beverage industry's most sustained and profitable growth trends.
• Together, these launches reflect how both food-service and beverage brands are rethinking distribution, product format, and consumer engagement in 2025.

As consumer expectations continue to evolve and the lines between restaurant, retail, and at-home dining blur further, brands that act boldly and innovate with purpose stand to gain the most. Popeyes, Bero, and Cuervo are all making their moves — and food lovers everywhere are the ultimate winners.