Walmart+ Expands Into Canada: Everything You Need to Know About the Loyalty Program's First International Launch

Walmart+ Is Now Available in Canada — Here's What That Means for Shoppers

For years, Walmart+ has been the retail giant's most direct answer to Amazon Prime, offering U.S. shoppers a suite of membership perks designed to keep them loyal, engaged, and spending more. But until recently, Walmart+ was strictly a U.S.-only proposition. That has officially changed. Walmart has launched Walmart+ in Canada, marking the very first time the membership program has crossed a national border. It's a milestone moment for the company and a potentially transformative development for Canadian consumers who have long relied on Walmart for everyday low prices.

What Is Walmart+ and Why Does It Matter?

Walmart+ is Walmart's subscription-based loyalty program, built to compete head-to-head with Amazon's wildly popular Prime membership. Since its U.S. debut in 2020, Walmart+ has grown into a comprehensive benefits package that goes well beyond free shipping. It bundles together grocery delivery, general merchandise delivery, fuel discounts, and a range of lifestyle and entertainment perks — all under one recurring membership fee.

The program has been strategically important for Walmart as it battles Amazon for dominance in the ecommerce space. Walmart ranks No. 2 among North America's top online retailers by annual ecommerce sales, according to the Digital Commerce 360 Top 2000 database. The company also holds the No. 8 spot in the Global Online Marketplaces database, which ranks platforms by third-party gross merchandise value (GMV). Those numbers illustrate just how seriously Walmart is investing in its digital future — and Walmart+ is a central pillar of that strategy.

The Canada Launch: A Historic First for Walmart+

The Canadian rollout of Walmart+ represents the program's first-ever international expansion. While Walmart operates stores and ecommerce operations in numerous countries around the world, the decision to bring Walmart+ to Canada first is a telling one. Canada is Walmart's most geographically and culturally adjacent market, making it a logical testing ground for what could eventually become a broader global push.

Walmart Canada officials were enthusiastic about the launch. Catherine Theberge-Conner, head of membership at Walmart Canada, spoke directly to the value proposition the program brings to Canadian households.

"Walmart+ is a game-changer for Canadians, especially the busy families who rely on our everyday low prices," Theberge-Conner said in a press release. "With Walmart+, Canadians can access a unique membership offering that combines unlimited grocery and general merchandise delivery with benefits beyond retail."

That messaging zeroes in on what makes Walmart+ compelling: it isn't just a delivery program. It's a lifestyle membership designed to embed Walmart deeper into the daily routines of its customers.

What Canadian Members Can Expect from Walmart+

While full details of the Canadian program continue to roll out, the core offering mirrors what U.S. members have come to appreciate. Canadian Walmart+ subscribers can expect a range of benefits that center on convenience, savings, and added value. Key features include:

• Unlimited grocery delivery: Members can order groceries from Walmart's online platform and have them delivered without per-delivery fees, making it easier and more affordable to stock the fridge without leaving home.
• Unlimited general merchandise delivery: From household essentials to electronics, Walmart+ Canada includes delivery on general merchandise — a significant perk for shoppers who rely on Walmart for a wide array of products.
• Benefits beyond retail: Consistent with the U.S. model, the Canadian version of Walmart+ is designed to include perks that extend past shopping, positioning the membership as a broader lifestyle value add.

For busy Canadian families managing tight budgets and packed schedules, these benefits speak directly to real, everyday pain points. The combination of delivery convenience and Walmart's reputation for low prices creates a compelling case for membership adoption.

How Walmart+ Stacks Up Against Amazon Prime in Canada

Amazon Prime has long held a dominant position in the Canadian subscription membership landscape. With its combination of fast delivery, Prime Video, Prime Music, and a host of other digital perks, it has set a high bar for what consumers expect from a loyalty program.

Walmart+ enters the Canadian market with a different angle. Where Amazon leans heavily into digital entertainment as part of its value stack, Walmart leans into its core retail strength: grocery, general merchandise, and everyday low pricing. For consumers who primarily use a membership for practical household needs rather than streaming content, Walmart+ makes a strong case for itself.

The competition between the two will ultimately benefit Canadian shoppers, driving both programs to offer better value, lower prices, and improved services over time.

What This Expansion Signals for Walmart's Global Strategy

The launch of Walmart+ in Canada is about more than just adding another market to the program's footprint. It signals a broader ambition. Walmart is clearly investing in the loyalty program model as a long-term competitive strategy, and the Canadian expansion suggests the company sees international growth as a viable and important next step.

As ecommerce continues to account for a larger share of retail spending globally, loyalty programs that lock in recurring revenue and deepen customer relationships become increasingly critical. By expanding Walmart+ beyond U.S. borders, the retailer is building the infrastructure and experience needed to scale the program further — potentially into additional international markets in the years ahead.

Should Canadian Shoppers Sign Up for Walmart+?

For Canadians who already shop regularly at Walmart — whether in-store, online, or both — the value proposition of Walmart+ is worth taking seriously. The combination of unlimited grocery and general merchandise delivery, paired with additional lifestyle benefits, can generate meaningful savings for households that make Walmart a regular part of their shopping routine.

As with any subscription, the key is to evaluate how frequently you shop and whether the benefits align with your actual habits. For busy families who rely on Walmart's low prices week in and week out, Walmart+ Canada has the potential to be a genuinely worthwhile investment — and a program that will only improve as Walmart continues to refine and expand its Canadian offering.

One thing is clear: with Walmart+ now live in Canada, Canadian shoppers have a new and competitive option in the loyalty membership space, and the retail landscape north of the border just got a lot more interesting.