Attend Forrester's Agentic Commerce Workshop To Ensure That You're Asking The Right Questions

Why Agentic Commerce Is the Most Important Conversation in Business Right Now

There is a moment in every major technological shift when the noise becomes so loud that it drowns out the signal. Artificial intelligence has created exactly that environment for commerce leaders in 2025. Executives are bombarded with pitches, case studies, and conference panels all claiming to hold the definitive answer to the same urgent question: how do we deploy AI agents in our commerce operations before our competitors do? The fear of missing out is real, and it is expensive. Poor decisions made under that kind of pressure lead to wasted budgets, misaligned teams, and technology investments that never deliver measurable returns.

This is precisely the problem that Forrester's upcoming workshop, "Catalyze Agentic Commerce — How To Move From FOMO To Focus," is designed to solve. Scheduled for Forrester's CX Forum East in New York City and CX Forum West in San Francisco this June, the workshop brings together commerce and customer experience leaders to do something that sounds deceptively simple but is remarkably rare: ask the right questions.

What Is Agentic Commerce and Why Should You Care?

Agentic commerce refers to the use of AI-powered autonomous agents that can perceive context, make decisions, and execute actions across the commerce value chain with minimal human intervention. Unlike traditional automation, which follows rigid rule-based scripts, agentic systems can adapt, learn, and operate across dynamic environments — browsing product catalogs, negotiating terms, processing transactions, and even managing post-purchase customer interactions without waiting for a human to press a button.

The implications are sweeping. For retailers, agentic commerce opens the door to fully automated personalization at scale. For B2B companies, it promises to compress sales cycles by enabling AI agents to handle procurement workflows end to end. For customer experience teams, it means support interactions that resolve themselves before a human agent ever gets involved. The potential is enormous, but so is the risk of getting the strategy wrong.

According to Forrester's research, most organizations are still in the early stages of understanding what agentic commerce actually means for their specific business model. Many are investing in point solutions without a coherent framework, while others are waiting so long for clarity that they risk falling dangerously behind. The challenge is not a lack of ambition — it is a lack of the right questions to guide that ambition.

What Makes This Workshop Different From Every Other AI Conference Session

The market is saturated with AI events, panels, and keynotes that offer inspiring visions of the future without giving attendees the practical tools to navigate the present. Forrester's workshop takes a fundamentally different approach. Rather than presenting a one-size-fits-all roadmap, it is structured to help participants identify the specific questions their organizations need to be asking based on their current maturity, industry context, and strategic priorities.

Forrester analysts bring rigorous, data-driven research to the session, grounding the conversation in evidence rather than hype. The workshop format encourages active participation, meaning attendees are not passive recipients of information — they are working through real strategic challenges alongside peers who are facing the same pressures. This collaborative structure is one of the most valuable aspects of the event, offering insights that go beyond what any research report or keynote address can provide.

Key Topics Covered in the Workshop

• How to define agentic commerce in the context of your specific business model and customer base
• Frameworks for evaluating which commerce processes are genuinely ready for agentic AI deployment versus those that still require significant human oversight
• How to build an internal business case for agentic commerce investment that resonates with both technical and executive stakeholders
• Common pitfalls that organizations fall into when they rush agentic commerce deployment without adequate strategic preparation
• How to measure the ROI of agentic commerce initiatives so that investment decisions are grounded in performance data rather than speculation
• Governance and trust considerations that must be addressed before autonomous agents are given authority to transact on behalf of a business or its customers

Who Should Attend Forrester's CX Forum Workshop on Agentic Commerce

This workshop is built for senior decision-makers who are responsible for shaping digital commerce strategy. That includes Chief Digital Officers, Chief Marketing Officers, VP-level commerce and e-commerce leaders, customer experience executives, and technology leaders who sit at the intersection of AI implementation and business outcomes. If you are the person in your organization who will ultimately be accountable for whether your company's agentic commerce strategy succeeds or fails, this workshop is designed with you in mind.

It is also valuable for professionals who are in the early stages of building their internal point of view on agentic commerce and need a structured way to cut through the market noise. Whether you are already piloting agentic solutions or still in the research phase, the workshop provides frameworks that are immediately applicable regardless of where your organization sits on the maturity curve.

The Real Cost of Asking the Wrong Questions

One of the most underappreciated risks in the current AI environment is the cost of strategic misalignment. Organizations that invest in agentic commerce technology without first establishing a clear understanding of their goals, constraints, and customer expectations are not just wasting money — they are creating technical debt, organizational confusion, and customer experience problems that can take years to untangle. A rushed deployment of an AI purchasing agent that behaves unpredictably, for example, does not just result in a failed technology project. It erodes customer trust and hands competitors a meaningful advantage.

Forrester's workshop is designed to help organizations avoid that trap by slowing down just enough to ask the right questions before accelerating into execution. The distinction between FOMO-driven investment and focused, strategic deployment is not a matter of speed — it is a matter of clarity. And clarity starts with better questions.

How To Register and What To Expect at CX Forum East and West

Forrester's CX Forum East takes place in New York City in June, with CX Forum West following in San Francisco later the same month. Both events are flagship gatherings for customer experience and commerce professionals, featuring keynotes, research presentations, peer networking, and practitioner case studies alongside the workshop sessions. Attendees who register for the full forum will have access to a broad range of programming in addition to the agentic commerce workshop itself.

Registration details and full agenda information are available through Forrester's official event pages. Given the demand for credible, research-backed guidance on AI and commerce, attendance at both events is expected to be strong, and workshop seats are typically limited to maintain the quality of the discussion format.

The Bottom Line: Strategy Before Speed

The organizations that will win in agentic commerce over the next three to five years are not necessarily the ones moving the fastest today. They are the ones building on the strongest strategic foundations — the ones who took the time to ask the right questions before committing to a direction. Forrester's June workshop is one of the best opportunities available in 2025 to do exactly that, in a structured, research-backed, peer-driven environment. If agentic commerce is on your agenda this year, this is a session worth prioritizing.