Категория

Rukovodstva po shopingu

Статьи в этой категории

Bare Nails Are Back: The Chicest New Beauty Trend or a Sign of the Times?

Bare Nails Are Back: The Chicest New Beauty Trend or a Sign of the Times?

Bare and minimalist nails are taking over in 2025. Is this the chicest new manicure trend — or a recession beauty indicator?

5 июня 2026 г. · 5 мин чтения

Printemps' US Growth Plan Is All About Differentiation: 'The Risk Is on Us, Not the Brands'

Printemps' US Growth Plan Is All About Differentiation: 'The Risk Is on Us, Not the Brands'

French luxury retailer Printemps is redefining American retail with its 'apartment store' concept, blending brands and price points in a revolutionary shopping experience.

5 июня 2026 г. · 5 мин чтения

J.Crew x Timex Collab: How Watches Are Adopting the Hype Sneaker Model

J.Crew x Timex Collab: How Watches Are Adopting the Hype Sneaker Model

The J.Crew x Timex watch sold out in two hours. Here's why affordable watch collabs are reshaping the entire watch market.

5 июня 2026 г. · 5 мин чтения

Why Brands Are Running to Strava: The New Frontier of Fitness Marketing

Why Brands Are Running to Strava: The New Frontier of Fitness Marketing

Discover why major brands like Starbucks are partnering with Strava to reach fitness-oriented consumers and redefine wellness marketing in 2025.

5 июня 2026 г. · 5 мин чтения

Why Retailers Like Target and Aerie Are Moving Beyond Straight Affiliate Deals With Creators

Why Retailers Like Target and Aerie Are Moving Beyond Straight Affiliate Deals With Creators

Target, Aerie, and Urban Outfitters are replacing flat affiliate programs with hybrid creator models featuring tiered rewards and performance-based pay.

5 июня 2026 г. · 5 мин чтения

Stitch Fix CEO Matt Baer on Why AI Can Supplement, But Not Replace, Human Stylists

Stitch Fix CEO Matt Baer on Why AI Can Supplement, But Not Replace, Human Stylists

Stitch Fix is investing heavily in AI tools, but CEO Matt Baer insists the human touch remains irreplaceable in personal styling.

5 июня 2026 г. · 5 мин чтения

Where Is There Still White Space in Beauty? New Categories Emerging in 2026

Where Is There Still White Space in Beauty? New Categories Emerging in 2026

From pet grooming to kids' skin care and nail skin care, discover the untapped beauty niches founders are racing to claim in 2026.

5 июня 2026 г. · 5 мин чтения

The State of Agentic Storefronts: How AI Agents Are Redefining the Full-Funnel Shopping Journey

The State of Agentic Storefronts: How AI Agents Are Redefining the Full-Funnel Shopping Journey

AI agents are transforming e-commerce by guiding shoppers from discovery to purchase. Here's how agentic storefronts are reshaping retail in 2025.

5 июня 2026 г. · 5 мин чтения

How Top Beauty and Wellness Brands Are Training Employees to Use AI Tools

How Top Beauty and Wellness Brands Are Training Employees to Use AI Tools

Discover how Ulta Beauty, Sephora, Tarte and more are implementing AI into daily workflows to drive brand success in 2025.

5 июня 2026 г. · 5 мин чтения

Phlur Names Olympic Gymnast Suni Lee as Its First-Ever Celebrity Ambassador

Phlur Names Olympic Gymnast Suni Lee as Its First-Ever Celebrity Ambassador

Fragrance brand Phlur has announced Olympic gymnast Suni Lee as its first celebrity ambassador, marking its most ambitious marketing campaign yet.

5 июня 2026 г. · 5 мин чтения

Ulta Beauty to Open Experiential Times Square Flagship Store in 2027

Ulta Beauty to Open Experiential Times Square Flagship Store in 2027

Ulta Beauty announces a flagship Times Square store opening in 2027, promising immersive beauty experiences, tech-driven activations, and brand storytelling.

5 июня 2026 г. · 5 мин чтения

Sephora Brings Prestige Beauty Shopping Into Google's AI Ecosystem

Sephora Brings Prestige Beauty Shopping Into Google's AI Ecosystem

Sephora partners with Google to enable AI-powered beauty shopping via Google Agentic Checkout — the first prestige retailer to do so.

5 июня 2026 г. · 5 мин чтения