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With J.Crew's New Timex Collab, Watches Are Starting to Follow the Hype Sneaker Model

With J.Crew's New Timex Collab, Watches Are Starting to Follow the Hype Sneaker Model

The J.Crew x Timex watch sold out in two hours. Here's why affordable watch collabs are reshaping the entire watch market.

8 июня 2026 г. · 5 мин чтения

Why Brands Are Running to Strava: The New Frontier of Fitness Marketing

Why Brands Are Running to Strava: The New Frontier of Fitness Marketing

Discover why major brands like Starbucks are partnering with Strava to reach wellness-focused consumers and boost engagement through fitness marketing.

8 июня 2026 г. · 5 мин чтения

Why Retailers Like Target and Aerie Are Moving Beyond Straight Affiliate Deals With Creators

Why Retailers Like Target and Aerie Are Moving Beyond Straight Affiliate Deals With Creators

Target, Aerie, and Urban Outfitters are ditching flat affiliate programs for hybrid creator models with tiered rewards and performance-based pay.

8 июня 2026 г. · 5 мин чтения

Stitch Fix CEO Matt Baer on Why AI Can Supplement, But Not Replace, Human Stylists

Stitch Fix CEO Matt Baer on Why AI Can Supplement, But Not Replace, Human Stylists

Stitch Fix CEO Matt Baer explains how AI tools like Stitch Fix Vision enhance — but will never replace — the human stylists at the heart of the brand.

8 июня 2026 г. · 5 мин чтения

Where Is There Still White Space in Beauty? New Categories Emerging in 2026

Where Is There Still White Space in Beauty? New Categories Emerging in 2026

From pet grooming to kids' skin care, discover the untapped beauty niches that bold founders are racing to claim in a saturated market.

8 июня 2026 г. · 5 мин чтения

The State of Agentic Storefronts: How AI Agents Are Transforming the Online Shopping Journey

The State of Agentic Storefronts: How AI Agents Are Transforming the Online Shopping Journey

AI agents drove 20% of retail sales in 2025. Discover how agentic storefronts are reshaping e-commerce from discovery to checkout.

8 июня 2026 г. · 5 мин чтения

How Top Brands Are Training Employees to Use AI Tools in 2025

How Top Brands Are Training Employees to Use AI Tools in 2025

Discover how beauty and wellness brands like Ulta, Sephora, and Tarte are integrating AI into daily workflows to supercharge productivity.

8 июня 2026 г. · 5 мин чтения

Phlur Names Olympic Gymnast Suni Lee as Its First-Ever Celebrity Ambassador

Phlur Names Olympic Gymnast Suni Lee as Its First-Ever Celebrity Ambassador

Fragrance brand Phlur taps Olympic gymnast Suni Lee as its debut celebrity ambassador in its most ambitious marketing campaign yet.

8 июня 2026 г. · 5 мин чтения

Ulta Beauty to Open Experiential Times Square Location in 2027

Ulta Beauty to Open Experiential Times Square Location in 2027

Ulta Beauty is bringing an immersive flagship store to Times Square in 2027, blending technology, entertainment, and beauty retail innovation.

8 июня 2026 г. · 5 мин чтения

Sephora Is Bringing Prestige Beauty Shopping Into Google's AI Ecosystem

Sephora Is Bringing Prestige Beauty Shopping Into Google's AI Ecosystem

Sephora becomes the first prestige beauty retailer to enable shopping via Google Agentic Checkout, reshaping how consumers discover beauty.

8 июня 2026 г. · 5 мин чтения

Beauty Brands Are Driving Growth Through Ad-Supported Streaming

Beauty Brands Are Driving Growth Through Ad-Supported Streaming

Discover how beauty brands are leveraging ad-supported streaming platforms like Tubi to reach relaxed, receptive consumers and drive real growth.

8 июня 2026 г. · 5 мин чтения

How Fashion Schools Are Adopting AI and Tackling the Critical Thinking Gap Among New Graduates

How Fashion Schools Are Adopting AI and Tackling the Critical Thinking Gap Among New Graduates

Fashion schools are integrating AI into curricula while confronting a growing critical thinking gap among students entering the industry.

8 июня 2026 г. · 5 мин чтения