AI agents are transforming e-commerce from discovery to checkout. Learn how agentic storefronts are reshaping retail in 2025 and beyond.

From Ulta Beauty to Sephora, discover how leading brands are integrating AI into daily workflows, plus Oura's new ring, Unilever's R&D hub, and more.

Fragrance brand Phlur has appointed Olympic gymnast Suni Lee as its first celebrity ambassador, marking its most ambitious marketing campaign yet.

Ulta Beauty announces a landmark experiential flagship store in Times Square, opening in 2027 with immersive tech, brand activations, and next-level beauty experiences.

Sephora partners with Google to enable AI-powered beauty shopping via Google Agentic Checkout — no need to leave the platform.

Discover how beauty brands are leveraging ad-supported streaming platforms to reach relaxed, receptive consumers and fuel unprecedented growth.

Fashion schools are integrating AI into curricula, but a growing critical thinking gap among students raises questions about the industry's talent pipeline.

UTA's Daniel Landver shares key insights on what separates thriving creator brands from failures in today's crowded market.

Nest New York expands into the UK market with its signature layerable fragrances, available at Harrods, Selfridges, Cult Beauty, and John Bell & Croyden.

As the World Cup returns to the US, Nike and Adidas are locked in an epic brand war. We break down their strategies, sponsorships, and who stands to win.

Luxury fashion is embracing AI styling tools and smart assistants. Here's how brands like Vêtir and Macy's are leading the charge into the AI era.

From Dollar General to viral TikTok posts, discover how content creators are reigniting America's love for affordable drugstore beauty products.