Discover why major brands like Starbucks are partnering with Strava to reach wellness-focused consumers and boost engagement through fitness marketing.

Target, Aerie, and Urban Outfitters are ditching flat affiliate programs for hybrid creator models with tiered rewards and performance-based pay.

Stitch Fix CEO Matt Baer explains how AI tools like Stitch Fix Vision enhance — but will never replace — the human stylists at the heart of the brand.

From pet grooming to kids' skin care, discover the untapped beauty niches that bold founders are racing to claim in a saturated market.

AI agents drove 20% of retail sales in 2025. Discover how agentic storefronts are reshaping e-commerce from discovery to checkout.

Discover how beauty and wellness brands like Ulta, Sephora, and Tarte are integrating AI into daily workflows to supercharge productivity.

Fragrance brand Phlur taps Olympic gymnast Suni Lee as its debut celebrity ambassador in its most ambitious marketing campaign yet.

Ulta Beauty is bringing an immersive flagship store to Times Square in 2027, blending technology, entertainment, and beauty retail innovation.

Sephora becomes the first prestige beauty retailer to enable shopping via Google Agentic Checkout, reshaping how consumers discover beauty.

Discover how beauty brands are leveraging ad-supported streaming platforms like Tubi to reach relaxed, receptive consumers and drive real growth.

Fashion schools are integrating AI into curricula while confronting a growing critical thinking gap among students entering the industry.

UTA's Daniel Landver reveals what separates thriving creator brands from failures — and why product quality beats follower count.