Fragrance brand Phlur taps Olympic gymnast Suni Lee as its first celebrity ambassador in its most ambitious marketing campaign yet.

Ulta Beauty is bringing an immersive flagship store to Times Square in 2027, blending technology, entertainment, and beauty in the heart of NYC.

Sephora becomes the first prestige beauty retailer to enable shopping inside Google's AI ecosystem via Google Agentic Checkout.

Discover how beauty brands are leveraging ad-supported streaming platforms like Tubi to reach relaxed, receptive audiences and boost purchase intent.

Fashion schools are integrating AI into curricula while tackling a growing critical thinking gap among graduates entering a rapidly changing industry.

UTA's Daniel Landver reveals what separates successful creator brands from failures — and why product quality beats follower count every time.

Nest New York expands to the UK via Harrods, Selfridges & Cult Beauty, tapping into the booming fragrance-layering trend reshaping modern beauty routines.

Nike and Adidas are going head-to-head at the 2026 World Cup in the US. Discover their strategies, sponsorships, and which brand might come out on top.

Discover how luxury brands are entering the AI era through styling tools, smart shopping assistants, and data-driven fashion campaigns.

Discover how creators like Shelby Ann Bell are reigniting love for drugstore beauty and making affordable makeup the hottest trend.

Bombas CEO Jason LaRose is steering the brand toward omnichannel growth with new retail stores, Target partnerships, and $500M+ in sales.

Shark Beauty is rewriting the rules of the beauty industry with community-led marketing and explosive annual growth. Here's how they're doing it.